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NOTE: This is a past event.

It’s Not Easy Being Green

Tuesday, January 26

SCHOTT North America, Inc.
555 Taxter Rd, 4th Floor, Elmsford, NY 10523
phone: 914-831-2254, fax: 914-831-2346



It seems that all current display panels and display-centric products are being painted green.  To what extend is this “greeniness” real, and to what extent does it represent pandering to consumer trends or PR to ward off greater regulatory controls.

To the extent that it is real, what do panel and product makers mean by it, and what do consumers think it means?

What benefits do panel and product makers see in genuine ecological responsiveness, and are consumers willing to actually pay a premium for green display-centric products.

Based on data and insights from Insight Media’s Green Display Report: The Business Threats and Opportunities of Green Displays, Ken will attempt to answer these questions, and will present updates on power consumption of soon-to-be-shipping flat-panel TVs obtained at CES 2010.


Kenneth I. Werner is the founder and Principal of Nutmeg Consultants, and was the Editor of Information Display Magazine from 1987 to 2005. Nutmeg Consultants works closely with Insight Media, and Mr. Werner serves as a Senior Analyst for Insight Media, which provides opportunity analysis for manufacturers, resellers and integrators of electronic displays and their components through consulting services, research reports, conferences, and newsletters.  He is a founding editor and contributor for Insight Media’s Display Daily, and contributes to Mobile Display Report, and Large Display Report.

Mr. Werner has become recognized as an authority on the display industry.  He regularly addresses technical and trade organizations in North America, Europe, and Asia, and is routinely consulted by brokers, analysts, members of the international press corps, and companies entering or repositioning themselves in the industry, or
wishing consulting services on display technology or display and component sourcing.  He speaks frequently with senior corporate and technology executives of large, mid-sized, and small display-related companies in Asia, Europe, and North and South America, as well as government officials and academic researchers.  At BRDisplay II (July 2004, Recife, Brazil), he served as a consultant to the working groups developing a national strategy for the growth of display-related industry in Brazil and wrote the introduction to their report.

Mr. Werner began his career as a semiconductor device design engineer for RCA.  He holds a B.A. in physics from Rutgers University and an M.S. in solid-state physics from the University of North Carolina at Chapel Hill, and has taken graduate management courses at the University of Connecticut.  He has been an active participant in the display industry since 1987.

In the last few years Mr. Werner has given keynote presentations at LCD/PDP International 2001 (Yokohama, Japan), and InfoDisplay VI (October 2003, Fortaleza, Brazil), and invited presentations at the winter Consumer Electronics Show 2002 (Las Vegas, Nevada), the International Display Manufacturing Conference 2002 (Seoul, Korea), the Liquid Crystal Institute (November 2002, Kent, Ohio), BRDisplay I (April 2004, Campinas, Brazil), IMID 2005 (Seoul, Korea), The Signage and Graphics Summit (January 2007, Tucson, Arizona), LatinDisplay 2007 and 2008 (Campinas, Brazil), and LatinDisplay 2009 (Sao Paulo). He was one of the referees for the Display Invention Competition held in August 2003 in Korolev, Russia.  Mr. Werner will be delivering an invited paper on markets and sources for industrial LCD displays at the SID LA Chapter’s one-day symposium on February 5, 2010.  He is a co-author of Insight Media’s recently published Green Display Report: The Business Threats and Opportunities of Green Displays.

Mr. Werner is a founding partner of Chorus Consulting, a government-registered Korean company dedicated to forging mutually productive technology and business relationships among Asian, American, and European display-related companies.  He is a member of the Society for Information Display and IEEE, and was Chairman of the Advisory Board for the award-winning IEEE Circuits & Devices magazine.